On 15th March, 2017, we gathered in Royal Manotel Geneva for a special occasion – Women Influence Community (WIC): project's inauguration & dinner. Initiated by the WCFDavos CEO Yanina Dubeykovskaya, the event gathered more than 30 successful women working mostly in the communication industry. All of them were dressed in Coco Chanel style.

Yanina Dubeykovskaya started the discussion with a speech on the six ways of women's influence. She named six basic spheres with the help of which women can have an impact on the world, explaining the qualities required and how the image of Coco Chanel has helped her formulate this theory.

Yanina's idea caused a vigorous debate: it turned out that every woman had her own story to tell about women's influence in today's world. The Co-Founder & CEO of World Woman Foundation Rupa Dash delivered a speech explaining how female protagonists in movies all over the world can impact the global economy.

After that, all dinner participants chose the roles they were successful in and marked them on personal sticker badges. To do it, they answered one simple question: what is your way to influence the world? Among possible answers there were: Entrepreneurship, Activism, Maternity, Creation, Professionalism and being a Muse.

Most of the dinner participants chose the roles of a professional, an interpreneur and a mother. The most 'unpopular' answer was the role of a muse. “This is because we still live in a men’s world: a lot of women struggle to be equal to men and to influence like men, which means that women do their best to get the traditionally male positions in politics and business. The comminity I'm trying to launch dares to change this situation: I'm sure we can make a difference! Be a woman, be yourself!” – said Ms. Dubeykovskaya.

The video has already been widely spread in the social media and caused a lively discussion.

“The ambition of the project is to be fully engaged in the development of women's global influence and unite proactive female business-managers or thought-leaders, philisophers, artsists, investors and enterpreneurs who will, in turn – through the project and its community – be able to make a worldwide impact or strengthen their role in today's global business and society!”, Yanina says.

If the principles described by Yanina seem congenial to you, we kindly invite you to join the WIC community!

Although the first edition of the Women Influence Forum will be held in Paris on the 20th of September, the very launching of the WIF project and society took place a few months ago, in Geneva, on 13 March, during the World Communication Forum. 

The grand Royal Manotel Geneva welcomed about 30 women from various countries around the world, such as the USA, Israel, Egypt, Russia, Malaysia, and other, ready to reconsider the role of women in the modern society.

Every guest (only women, of course) should first choose the role most suitable for them: an entrepreneur, mother, professional, citizen, creator, or muse. Multiple answers were possible, because the WIF Society is not about playing one single role. It is much more about finding who and what women really are and even more important – who and what women desire to be.

Having observed the great interest and involvement of our female participants, it became clear that we are on the right path. The next step along our way will be in Paris, at the Ritz, on the 20th of September.